Described as the 'World's First Virtual Nature Reserve', Wild Immersion aims to take consumers deep into real-life wildlife locations, introducing seven different and unique Virtual Reality (VR) films, having filmed over 140 species in over 40 countries. Visitors wear their own individual headsets and from a comfortable seating area, are transported around the world to run, swim and climb with creatures in their own habitats.
The attraction aims to provide both information and entertainment, being endorsed by Dr. Jane Goodall, the world-famous ethnologist and UN messenger for Peace. Along with existing venues in Switzerland, France and Finland, the new Trafford Centre site will be donating a percentage of profit to the Jane Goodall institute to help protect wildlife all over the world.
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